The Benefits of Podcast Guesting
Here's How Podcast Guesting Can Help Your Business...
Reach Global Audiences
With 5 million podcasts in the world and 50 million episodes, there are global stages out for you to create conversations that matter for people who care.
Create Engaging Social Content
Every podcast appearance can be converted into multiple forms of social media content like video snippets, quote cards, transcribed articles - the options are endless.
Build Trust and Authority
Your podcast guest appearances will appear on your network's feed and in Google Searches. Being interviewed by hosts creates authentic social proof.
Promote a Book or Service
Create your own book tour. Promote your service to global audiences. Get discovered via SEO. Build your authority and credibility in the minds of your audience.
Podcast Market Data:
3 Reasons Why Podcasts Are Ideal For Thought Leadership
3 Key Benefits of Podcasts Today
We define the 3 key benefits of podcasts for thought leadership today as ones of scale and scope:
1) Podcast Market Growth Globally
2) Access to Influential Audiences
3) Deep Levels of Emotional Connection and Engagement between Guest and Audience
#1 Podcast Market Growth
Podcasts have grown significantly in recent years, with a 94% annual growth rate. This means that the potential reach for your message is global.
What started initially as a consumer trend has spread into niche business genres.
Podcasts have also grown rapidly in new markets outside of North America and with younger, more influential listeners.
#2 Influential Audiences
40% of adults report listening to podcasts regularly. The average podcast listener subscribes to 7 podcasts in their feed.
Within the influential Millennial demographic who have grown wary of social media and fake content, podcast listenership is higher. 60% of Millennials report they regularly listen to podcasts.
#3 Engagement Not Follower Count
Podcasts offer thought leaders a credible and authentic channel to build their personal brand.
Research shows that audiences view engagement not size of followings as a measure of thought leadership. This means consistent and active conversations that matter with people who care are more important for your community than growing a social media following.
The below example from a podcast we helped book our client on, demonstrates how podcasts are a platform to connect guests with new audiences in a meaningful and engaging way.
Podcast Guesting creates Authority, Potency and Permanence
The Financial Times writes:
"A powerful speech by an influential voice gives any message – whatever its content or purpose – authority, potency and permanence."
(source)
We Offer A Free 35 Minute Consultation To Help You Get Booked On Podcasts
Complete the form to get answers to these questions in our free consultation:
How can we help you guest on high quality business podcasts?
Is Podcast Guesting for you?
Based on your profile, what kind of Podcasts could you speak on?
What is the potential ROI for you on podcast guesting?
What kind of messaging works well for your conversation style on podcasts?
We will walk you through universe of podcasts available that match your ideal audience and talking points.
What Are Thought Leaders Saying About Podcast Guesting?
“Forget Guest Posting… Guest Podcasting is King.”
Thought Leaders today understand the power of podcast guesting and leveraging other people's audiences
Leverage the Power of OPA: Other People's Audiences
The price of your audience's attention is higher than ever. That's why it makes sense to leverage OPA: other people's audiences .
You see, there are 5 million podcasts in the world today, many of which have spent time nurturing and growing their communities. (more Podcast data here). It could take years to grow an audience hosting your own podcast or writing a blog, but with podcast guesting, it's plug and play.
Employ this Thought Leadership strategy to build your audience
Neil Patel and Pat Flynn use podcast guesting to both extend interactions with existing followers and tap into new audiences globally. Can you? The below example highlights how you too can employ this strategy to build your personal brand awareness. In this example, we introduce our client as an expert guest to the host's audience leading to engaging and meaningful interaction around the conversations that both care about.
When it comes to Thought Leadership, you have to be smart. One conversation could change everything...
“One guest podcast spot is worth more than 1000 social media posts”
Podcast Guesting is a Channel for Leaders to Influence Decisions Internally and Externally
Podcast Guesting as a Channel for Influence
Authentic Influence at Scale
As a business leader, you will be faced with the constant challenge of influencing 2 communication channels - Internal and External . Internal conversations are with your team, your partners and your ecosystem. External conversations are with leads, prospects and existing clients.
In an increasingly noisy media landscape, podcasts offer leaders a channel to influence ecosystems and communities at scale with authenticity.
People Expect Corporate Leaders to Behave and Speak Differently
You no longer have the captive audience you enjoyed 5 to 10 years ago. Leaders have to adapt to the evolving nature of the audience. Industry data shows that we value the size of a leader's following less than its quality. We increasingly follow and respect corporate leaders who actively engage their audiences in an authentic manner, sharing their ideas and opening the conversation to discussion.
Thought Leadership has a Significant Positive Impact on the Sales Funnel
People follow people, not brands. We increasingly buy from people we trust, rather than recognized household brands. We can no longer rely on the old fashioned model of relying on corporate brand awareness to open doors. We need to build trust and relationships around the individual. You can measure the impact of Podcast Guesting and Thought Leadership ROI by its impact on your sales funnel. Edelman data shows that Thought Leadership positively impacted the sales conversations in a number of ways: 88% of execs surveyed said thought leadership "Increased Respect" for the vendor, and 45% said it was directly influential in "leading to purchase".
Who Is Podcast Guesting For?
With 5 million podcasts and 50 million podcast episodes, there is always demand for new and interesting guests. But who speaks on podcasts?
As business podcast specialists, here are the profiles we are able to successfully book onto podcasts with a 98% success rate.
✅ Thought Leaders
Speaking on Other People's Podcasts is a powerful way to reach new audiences globally. Get discovered through Google Search and social media sharing. Use podcasts as a stage to refine your storytelling skills.
Featured Thought Leader: Mark McCrindle
We help Thought Leaders get booked on high level business podcasts globally. Watch this podcast interview on our podcast booking success page
✅ Authors
Authors are discovering podcasts as cost and time effective way of organizing a book tour. Podcast audiences are also educated book readers. Keep the conversation around your book going well beyond the publishing date. Create a community of people that care about your writing through the conversations that matter.
Featured Author: Heather Hansen
We help Authors get booked on high level business podcasts globally. Watch this podcast interview on our podcast booking success page
✅ Coaches
Podcasts are an effective way to create social proof and build trust. Showcase your work and how you think. Reach corporate and individual clients. Share your backstory and how you got into coaching. Humanize your personal brand.
Featured Coach: Thais Gibson
We help Coaches get booked on high level business podcasts globally. Watch this podcast interview on our podcast booking success page
✅ Startup CEOs and Founders
Reach new audiences, create social proof and content to share with your network. Share the "why" behind your company and growth to attract clients, hires and investors. Influence existing sales funnel conversations with your podcast conversations.
With 5 million podcasts and 50 million podcast episodes, there is always demand for new and interesting guests. But who speaks on podcasts? As business podcast specialists, here are the profiles we are able to successfully book onto podcasts with a 98% success rate.
Featured CEO: Matt Raad
We help CEOs get booked on high level business podcasts globally. Watch this podcast interview on our podcast booking success page
Yes it Works...
A Podcast Guesting Pro
Case Study
There is a strong correlation between your existing business setup and the potential ROI from podcast guesting.
We find that authors, coaches, consultants and CEOs with existing sales funnels and high ticket services/products benefit the most from podcast guesting.
Not only are they able to reach new audiences but the content derivatives from each episode have a significant positive impact on their perceived trust, helping them influence existing conversations in long sales cycles.
Does Podcast Guesting Work? A Case Study in Personal Finance
We Booked Our Client, Matt Raad, on Robert Kiyosaki’s Rich Dad Radio
📊 3.3 million subscribers
📊 37,000 views
Robert Kiyosaki is an American businessman and author, known for the Rich Dad Poor Dad series of personal finance books.
Our Podcast Guesting Pro Booking team secured our personal finance client a guest feature on Robert Kiyosaki’s Rich Dad Podcast.
Kiyosaki’s podcast averages 177,000 listeners. Matt Raad’s episode garnered over 37,000 views (see data below).
Podcast Episode Breakdown
Social Proof & Comments
The PR Value of Podcast Guesting
Subscribers on Rich Dad Youtube Channel: 3.3 million
Interview views for Matt: 37,000
Estimated publicity value = $25,000
Rephonic estimates cost of 30 second ads on this podcast between $3,200 – $4,400.
Matt was featured for 37 minutes.
Find out more about the benefits of podcast guesting for coaches, authors and entrepreneurs.
We Offer A Free 35 Minute Consultation To Help You Get Booked On Podcasts...
Complete the form to get answers to these questions in your free consultation:
✅ How can we help you guest on high quality business podcasts?
✅ Is Podcast Guesting for you?
✅ Based on your profile, what kind of Podcasts could you speak on?
✅ What is the potential ROI for you on podcast guesting?
✅ What kind of messaging works well for your conversation style on podcasts?
✅ We will walk you through universe of podcasts available that match your ideal audience and talking points.